OREO Stirs Controversy With Rainbow Cookies in LGBT Support, “Proudly support love!” Prompts Boycott
By - Crossmap On June 27, 2012
OREO Pride-Themed Cookies
The popular brand, Oreo, is raising eyebrows regarding its pride-themed cookies they posted a photograph of on their Facebook page. The photograph featured a large Oreo treat with rainbow layered frosting between the famous chocolate cookies. A caption read: "Proudly support love!"
The month of June was declared Lesbian, Gay, Bisexual and Transgendered Pride in 2009 by President Obama and since then, the LGBT community has reverenced the month with special activities. Cities including San Francisco and New York have held Pride parades and celebrations over the course of the month.
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Over 167,000 have liked the photoshopped Oreo Pride cookie that was posted on Monday evening. However, not all of it's 200,000 plus comments have been positive.
"Website Buzzfeed was one of the first sites to aggregate some of the more negative feedback as rumblings of a possible boycott grew louder Tuesday morning," The Christian Science Monitor reported.
A user on Facebook, Jeff Tulloch, wrote: "No gay pride I boycott now."
"I love oreos but will no longer be buying them because of this," another user, Lacy Wheeler Anderson, also commented. Some users quoted the Bible, other users continued to threat a boycott.
However, there was quite an outpouring of positive responses as well.
One user, Matthew Merix, wrote: "Homophobes = tacky. Kraft Foods = progressive. Cookies = AWESOME."
The parent company of Oreo, Kraft Foods, released a statement saying that the picture posted on Facebook is part of a "series of daily ads reflecting current events in a fun way using images of Oreo cookies and milk."
Basil Maglaris, a spokeswoman for the company, explained to ABC News that the treat was created only in honor of Gay Pride month. "We are excited to illustrate what is making history today in a fun and playful way," she wrote in the email to ABC News. "As a company, Kraft Foods has a proud history of celebrating diversity and inclusiveness. We feel the OREO ad is a fun reflection of our values."
Oreo is not the only large company to express their support for the LGBT community. Target recently drew controversy for their Pride shirts that sold-out in less than a month. JCPenny stirred a boycott from One Million Moms because of a series of ads that featured same-sex parents. The ice cream brand, Ben & Jerry's has also renamed some of their flavors in honor of the support of Gay marriage legalizations in certain states.
Other companies and firms including Coca-Cola, Johnson & Johnson, Bud Light, and Wells Fargo, have also expressed support for the LGBT community.