Oreo Rainbow Cookies, Are Political Opinions From Companies 'best kept to themselves'?
By - Crossmap On June 28, 2012
Oreo Pride Cookie Receives Some Backlash
The popular brand, Oreo, rasied eyebrows earlier this week regarding its pride-themed cookies they posted a photograph of on their Facebook page. The photograph featured a large Oreo treat with rainbow layered frosting between the famous chocolate cookies. A caption read: "Proudly support love!"
The month of June was declared Lesbian, Gay, Bisexual and Transgendered Pride in 2009 by President Obama and since then, the LGBT community has reverenced the month with special activities. Cities including San Francisco and New York have held Pride parades and celebrations over the course of the month.
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Over 167,000 have liked the photoshopped Oreo Pride cookie that was posted on Monday evening. However, not all of it's 200,000 plus comments have been positive.
Oreo is not the only large company to express their support for the LGBT community. Target recently drew controversy for their Pride shirts that sold out in less than a month. JCPenny stirred a boycott from One Million Moms because of a series of ads that featured same-sex parents. The ice cream brand, Ben & Jerry's, has also renamed some of their flavors in honor of the support of Gay marriage legalizations in certain states.
Other companies and firms including Coca-Cola, Johnson & Johnson, Bud Light, and Wells Fargo, have also expressed support for the LGBT community.
The question quickly becomes--should businesses be politically involved by expressing their opinions regarding controversial topics?
"In my [judgment] here the problem with what Oreo, and by extension, Kraft has done is enter the political arena. If you are for or against gay marriage is truly a secondary issue," Ali Schweitzer stated in reference to the photograph.
Schweitzer continued to say that company made a unwise decision and the repercussions of their move can be detrimental on more than just the issue of gay rights.
"What if Oreo decides to stamp a baby shape onto the creamy center (like [they] did with the paw print) and declare that they [Oreo] are proud defenders of life. Many people would be outraged by something like this and the life issue is a hot button issue, as is gay rights," Schweitzer stated.
"While all corporations are run by mere humans with their own personal and political beliefs they are best kept to themselves. That way everyone can continue to be happy with the products they love."
Other Christians have also voiced his opinion is stating that the company is supporting the gay agenda. Eric G. Smith believes "it is a Christian's right to disagree."
"But, that is after all the homosexual agenda, to make everyone agree, and if they don't they are a bigot," Smith continued to say.
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