Oprah Winfrey Attempts to Raise Ratings on OWN, Interviews Rihanna
By - Crossmap On June 21, 2012
Media mogul Oprah Winfrey has been experiencing some turmoil in her career as a television executive lately. The influential host was rumored to being fired from her own network. Although those reports were incorrect, the talk show host seems to be making certain moves motivated by her attempt to gather higher ratings.
Winfrey, 58, launched the OWN network only 18 months ago and has received lower rating than hoped or expected. She recently revealed that she would be having singer, Rihanna, on her show, "Oprah's Next Chapter," in August.
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The host is currently airing a 2-part interview series with the Kardashian family, including Kim, questions on her short-lived marriage and her controversial mom-manager: Kris Jenner. Also on the show recently, was rapper 50 Cent, who publicly expressed having conflict with Winfrey. And Paris Jackson, daughter of the late Michael Jackson, speaking about life without her father.
Oprah admitted to being motivated by ratings in her selection of recent guests.
"It's the television business. So when people say, 'Are you trying to get ratings?' Everybody who's on television is trying to get ratings," she said. "For 25 years I tried not to think about ratings. I just did what I did because I had a contract that gave me the freedom of not [to] worry about ratings. But this is a business," Winfrey stated in and interview with online radio personality Kemp Parchment.
Winfrey continued to share that creating her own network was a huge challenge and while she is not being fired, difficulties arise.
"I'm in the climb and anyone who's ever started a business, whether it's a cupcake company, or whether you tried to make sweet potato pies, you have to figure out how many and what the audience really likes and what the customers really like and that's all a part of it," she continued.
"For 25 years, I did 'The Oprah Winfrey Show,' I loved it everyday and nobody remembers that climb. But I really am fine and I love that I have the opportunity.
Even in spite of low ratings and trials from the TV business, Winfrey is thankful for all she has and continues to achieve.
"How many people in the world, in particular, little black girls born in Mississippi at the time that I was, will ever have an opportunity to say, 'I have my own network,'" Winfrey asked the radio personality.