Google's announcement of its new project "Legalise Love" has sparked controversy since last weekend as the company promotes a safer environment for gay, lesbian, bisexual and transgender people around the world.

"LGBT Rights Are Human Rights," the search engine giant proclaimed on its website.

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"Legalise Love" will run in countries where homosexual activities are illegal or gay relationships are not recognized.

"We are proud to be recognized as a leader in LGBT inclusion efforts, but there is still a long way to go to achieve full equality," stated Google. "Legalise Love is our call to decriminalise homosexuality and eliminate homophobia around the world."

The California-based company on Sturday launched the campaign in Singapore and Poland.

Monday, Google launched the campaign in London, where the first Legalise Love Conference in London kicked off.

The company will begin to gather from across the globe those who are already engaged in LGBT activism, and also support Google employees in nations without anti-gay employment practices or with anti-gay laws.

"This really doesn't effect the U.S. or many of the countries where we have offices," said a spokesman from Google.

Google's stance for gay marriage has been publically known. Its founder Sergey Brin in 2008 declared his stance against Prop. 8 California which opposes gay marriage.
"We should not eliminate anyone's fundamental rights, whatever their sexuality, to marry the person they love," Brin stated.

In 2011, Google sponsored the Pink Dot celebration, of "the freedom to love," held in Singapore.
The same year, one of the doodles on Google search engine celebrated gay pride month by popping up the LGBT rainbow when users search for terms such as gay, LGBT, lesbian, homosexuality, bisexual, and transgender.